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Fine diamond jewellery, priced transparently

H&M Designs sells fine diamond jewellery without the usual guesswork over price. Instead of one final number, each piece shows what you're actually paying for: the gold by weight and purity, the diamond, and the work that goes into making it. The store covers rings, pendants, necklaces, bridal and more, and customers can also create their own photo pendants or design a ring from scratch. Behind the scenes, the team manages orders, products and customers through an admin panel that also tracks how people shop and suggests related pieces.
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Radical transparency

Most jewellers just give you a final price. H&M Designs shows the full breakdown instead: the gold rate for that day by weight and purity, the diamond, and the making charge. The diamonds are certified and the gold is hallmarked, so you know exactly what you're paying for.

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Design it your way

Not everyone wants something off the shelf. Customers can turn a favourite photo into a pendant, or build a ring from scratch by picking the metal, stone and setting. As they browse, the store also points them to pieces they're likely to like.

What's in the box.

Everything included out of the box to run this solution reliably in production.

AI Analytics & Insights

A dashboard that shows visitors, searches, what's selling and how shoppers move from browsing to buying, with 7, 30 and 90-day views.

Recommendation Engine

Links related products together so shoppers see relevant "picked for you" suggestions as they browse.

Photo Pendant Editor

Lets customers upload a photo and turn it into a custom photo pendant.

AI Photo Editor

Helps clean up and prepare customer photos so they look right on a finished piece.

Custom Ring Builder

Lets customers build a ring their way, choosing the metal, centre stone and setting, with the price updating as they go.

Transparent Pricing Engine

Every piece is priced from the live gold rate, the diamond and the making charge, so there are no hidden markups.

Works With
Diamond jewelleryTransparent pricingCustom ringsPhoto pendantsStore analytics
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